The Playboy Beauty consumer embraces every dimension of her personality. Her finger is on the pulse of beauty and fashion, which enriches her already-prevalent intrinsic style. She watches MTV and VH1 and reads InStyle and UsWeekly. She knows the latest about her favorite celebrities and views their styles as inspiration to create a look that is uniquely hers.

The Playboy Beauty consumer is independent, sexy and provocative. She has developed her own “look” and is not interested in having a stylist create one for her. She prefers open-sell environments to counters because she craves freedom of expression. She is not afraid to mix multiple products together to create a one-of- a-kind look.

This customer is aspirational, blending sex appeal with “street” sensibility. She is just starting to make her mark on the world; she knows what she wants and gets noticed!