Provocative, wearable and multi-use products created for the complex woman; the line is easy to understand and targets the autonomous woman of today. Thus, it makes it perfect for an open-sell environment. Playboy Beauty is synonymous with luxury and high quality. Long-wearing “stay-the-night” formulas create the look you want, from classic everyday wear to flirty club looks. The products are multi-dimensional, making them ideal for women with active lifestyles. Use creams mixed with mattes, and sheers with satins — anything goes!

Product names are cheeky and entertaining, yet fashionable. The open-sell displays are inviting with a clean sex appeal, allowing customers to enjoy beauty as a tactile, sensory experience.